Use ingredients at room temperature when making the cake. The reason for this is simple: ingredients all at room temperature will combine better and make for a better bake! The only exception to this rule is the double cream. This is because cream whips up better and more easily when it is cold. Use everything else at room temperature.
Beat the butter well at the start of making the cake. You want it light and smooth and pale for the best Victoria sponge cake results.
When beating the cake mixture before baking, make sure to beat at a medium speed. Mixing it too high will result in too much air going into the cakes, leading to it collapsing after rising during baking. You want to incorporate some volume, but not so much that is causes the cake to collapse.
Make sure the cakes are completely cool before decorating. This is especially important in this bake, as the cream will just melt if the cakes are warm. I make mine the evening before, so they cool completely overnight before being decorated.
The additional strawberries in the middle layer are totally optional. I love the extra flavour of strawberries, but this can easily be omitted.